Have you seen our new advert?
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Launching in the July edition of JBJS, our new technologies advertising campaign kicks off with E1™. The theme of the campaign is ‘no magic, just technology’.
Shooting outside at night, light photographer Michael Bosanko, who has previously worked with clients such as Peugeot, World Wildlife Fund and O2, captures images by painting with light, using torches and long camera exposures. The effect is magical, but its Michael’s use of technology that allows him to achieve such breathtaking results.
Biomet’s use of technology has allowed us to develop E1™ Antioxidant Infused Technology, the first soft bearing material to address the limitations associated with both remelted and annealed polyethylenes.
Look out for our behind-the-scenes videos of the photo-shoot coming soon!
To find out more about E1™ click here.
If you have any comments or questions about the campaign, please contact jenny.duxbury@biomet.com
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